ClearView Writing

Introduction

When I hit the age of 18 I left college and moved into the working world. Needless to say I was soon disillusioned by the corporate atmosphere, I could never truly see myself living the life ahead of me.

As I started to look into the alternatives spread around me I started to wonder if it really would be possible to escape from the office politics, 9-5 grind and altogether boring life that it seemed I was destined to be a part of.

I looked into busking, but while I have some musical talent I am more than sure that if I began to sing on the streets it would not be coins chucked towards me. Joining a courier service caught my eye for a while, but the hours turned out to be even longer than an office job and you could never really relax.

Then I found the Internet careers. My first attempt, a php nuke based technology site, never really took off. I found myself getting five or six hits a day, no where near enough to generate a real profit. As I looked deeper into why it failed so much I realised I had spent so long playing around with PHP nuke, making it look pretty and have more functions than anyone would ever need that I actually never put any real content in there.

This was when I first got my first dose of reality in the internet marketing world. You have to work hard, you have to structure and you have to organize your work.

Chapter One - The Map to Success.

When you first try and build websites for monetization you may see failure on several levels. Its around this time that most people lose hope, they see little or no income and decide that all the hype is not backed by any real success. This is where most people really need to push themselves that little further to succeed!

When creating a website you have to remember that Content is key, so pick a subject you enjoy writing about for your first website, believe it or not but people will be able to spot content written by a person who enjoys their work and one who works simply for money.

When you find yourself writing about topics you are actually interested in you will find that you can not only write quickly and with knowledge but that you will also write a lot, it will be interesting and people will identify with you because you share a common interest with them.

I personally love to write about my work, what I do and how I succeed, I genuinely like helping other people follow in my footsteps. I do this because I love success, to such a degree that it doesn’t really matter if the success is mine or somebody else’s, if I have helped someone succeed that to me feels like my success as well, even if it didn’t bring me any real income.

Once you have decided on what you are going to write about the next step is to decide how many sites you are going to have on the topic and how they are going to interlink with each other.

Once you have decided this you will be able to sort out where all the sites will be placed, how they will link in with each other and if possible which area of your chosen topic you will be focusing each site on.

Each of your different websites on a topic should be focused into different areas. This will help each site reach the top of goggle for its particular niche, and anyone who is looking for a different niche of your chosen topic can quickly be linked through to the website build for the area they are actually interested in giving you a much greater chance of generating revenue from their visit.

Creating this map of sites you are going to be able to create gives you the opportunity to define what you will have to write, what topics you will cover and how you will network them. It allows you to target your adverts more specifically and place different products for sale in each area to maximise the revenue from visitors to your websites.

Content – Write or Buy

Content is by far the most important thing on your websites, therefore it is imperative to ensure each and every article written is in good English (for English speaking websites) with good grammar, punctuation and spelling.

There are two basic ways for filling your sites with content, the first is simply doing it yourself!

This way you can control your quality, your articles and your websites with ease. When you first start writing you may find it a little difficult, but before long you will find the words flowing smoothly from your fingertips!

The problem with this is that you can find yourself easily overloaded with work. When you hit a certain number of sites you may find yourself having serious problems maintaining the workload generated by sites, many businesses fail because the people running them get depressed by the amount of work required. This is where we come to option two.

Your second option is outsourcing. Pulling in a second man to do writing on some of your sites is the perfect way to ease your workload, but it does come with some inherent problems.

First off – Cost and Accounting.

Before all your money was pure profit. Accounting was simple income from advertisers and outgoings for servers.

When you start paying other people to do your work things start to become a little more complicated. You suddenly have a new, usually complicated outgoings system that needs to be tracked for tax purposes.

To start with it will not be too bad, but if you grow to a larger size and the revenue service want more and more detailed reports it may be worthwhile hiring an accountant.

Once you have got around this though you may find it saves a lot of time. Outsourcing your writing work allows you to chop and change what you do write without getting bogged down writing what you have become bored of. This means you never have to worry about money generating sites becoming out of date and dropping in SERPS as well as keeping returning visitors interested!

When you outsource your options boil down quite simply to two options.

Cheap and foreign, expensive and English speaking. Cheap and foreign seems tempting to begin with, but poor English can drop your place in search results and put off visitors who would otherwise be interested in your website.

Cheaper foreign labour is fairly useful for the more spammy of your websites, picture annotation and directory submission.

Natural English speaking labour is more expensive but it can provide quality articles which will bring you traffic for years to come. For the most part I suggest using native English speakers in any major text articles you do, especially if you are making a website that targets a majority English speaking audience.