ClearView Writing

G.E.I. stands for

Growth

Expansion

Improvement.

So what do I mean by these?

Well it’s fairly simple.

Growth = Increase Profit

Expansion = Diversify Profit

Improvement - Protect Profit

By following these three basic principals you should see yourself actively increasing your portfolio, making sure it is proof against market fluctuations and constantly being updated to keep search engines and readers interested in your content.

But before I jump ahead showing how to use these principles to make a good amount of money for yourself, lets cover the basics, what these phrases actually mean!

Growth - Increase Profit

Growth is an important part of any business, especially in the fast moving internet world.  Increasing your presence in a niche you found to be profitable is key to making the most of a good thing.

To increase your presence you must grow your websites to cover the angles, increase the content to keep up to date, increase the visitor return rate and invest in new sites on the same topic to spread your influence on the particular niche.

Growth is about expanding on what you know, were you are and what niches you are into..

Expansion - Diversify Your Profit.

Once you have one successful niche you will no doubt have the taste for more, and infact you should have the taste for more!

Diversifying across different niches and categories does carry risk, but its rewards are so much greater than anything you would ever lose (with care of course).  Diversifying into different areas protects you, in case one niche begins to fail.  It massively increases potential income and after all if you keep building in one particular niche for too long you will only be competing with yourself!

Diversifying is an integral part to becoming a successful internet entrepreneur, it increases profits while reducing risk, which not surprisingly is exactly what you should be aiming for in any business. 

Improvement - Protect Your Profi 

Improving your websites is an essential part to running an effective website management campaign. Without care and attention, regular updates and modifications it is more than likely your site will begin to lose visitors and therefore profit.

Improving your website is not about creating content in new areas, it is about solidifying and expanding on subjects integral to your website to ensure you maintain a strong traffic flow for your websites core key words.

Successful improvement should ensure that your site contains relevant up to date information on your topic, new articles covering your niche and regular updates on existing articles to ensure content remains accurate and relevant to search queries.

So how will the Growth, Expansion and Improvement program help make my website a success?

Quite simply by doing what the search engines want you to!

All the major search engines are looking for expanding website networks with fresh, none spam, useful, accurate and up to date information. By catering to what the search engines want you will line yourself up to receive large amounts of organic (Free!) search engine traffic. Since the traffic you receive will be targeted you can expect your websites to receive high click through rates, related non spam comments and relevant one way links to your website.

Maybe however I have been a little too simplistic in my descriptions of these three core components to becoming a successful web entrepreneur.  These three sections may be simple to describe, but actually following through and working all this for success is an incredibly difficult and challenging role.  When you want to make money online and increase traffic to your websites you really will have to work hard and concentrate on maintaining all aspects of the G.E.I marketing strategy.

So lets look a little bit further into each of these three essential web marketing areas.

Growth

To any aspiring profit making webmaster it soon becomes apparent that Growth is important to your future.  The more websites you have, the more content they have and the more concise your websites are is the most heavily weighed factor on the visitors, and therefore profit, from your website. 

Growth focuses on growing your web presence in a particular niche, so for instance a website on cats may grow by creating new sections for particular breeds, maybe adding a diet function.

Growth is a great way to increase profits, quite simply because it uses the existing strength of your website to instantly start earning from new micro niches on your topic.  By doing this the search engines will quickly pick up on your related content and give it similar rankings on search engines.  This will allow you to gain instant traffic boosts to your website!

This may seem blatantly obvious but you would be surprised how many new webmasters fail to capitalize on a websites success by growing their websites.

The best way to grow your website is to choose closely related topics or micro niches to expand the possible areas you can draw visitors from.

Expansion

Once you have successfully grown one website you should look to protect your income by building more websites.  This in itself comes into two major categories

Related Expansion and Non Related Expansion

Related Expansion usually focuses on building related websites, traffic feed sites and the like to create a network of strong related sites.

Non Related Expansion is the choosing of an entirely new niche area to help ensure that you never have periods with no money coming in.  This is especially true of sites based on topics such as celebrities.

Related Expansion

Related expansion is a great way to secure your position and income in one particular niche.  This can be done by creating several micro niche sites and linking them through to your main niche site, or creating feeder sites which have the sole goal of directing traffic towards your website.

Feeder Sites are usually quick to set up, cheap or free and will be designed to bring in a constant flow of traffic from a myriad of different related keywords.

Having related Micro Niche sites linking through to each other and to your main niche site gives you a strong network of money making sites, each designed to inform and entertain visitors with the possible bonus of forwarding them to your main niche website.  When creating these it is important not to neglect your main site, and you should be prepared to put in a lot of work to maintain these websites.

Related Expansion can be either close or distant. Close related expansion may be different sites on different breeds of cats.  Distant related expansion could be a cat website owner starting a site on dogs and linking them.

There is a gray area in defining these but a successful expansion should include both types of related expansion.

Non Related Expansion

Beginning a new website on a new topic is a big step, and is usually done after you have done some related expansion on your first website.  Non Related expansion is risky, and you may lose money.  It is however a good thing to attempt.  By completing a range of non-related websites you are protecting your income incase there is a loss of interest in your original niche.

This is particularly important (As previously noted) in areas such as celebrities where someone may draw in thousands of visitors one day and next to none a week later.

Non related expansion for example would be an animal website owner starting a technology blog.

Improvement

Improvement is a key step in maintaining your income from your websites.   If you do not improve your website, keep it updated and relevant visitors, and profit from them, will begin to decrease.  Google likes fresh and up to date, if you don’t provide this you can guarantee your search engine ranking positions will begin to drop like a stone.

By keeping your website relevant you should continue both growth and expansion, but improvement itself focuses more on maintaining and updating your site to ensure it contains relevant useful information.  By keeping a site up to date you should see a steady free increase in traffic to your website.

Improving your website should cover several areas 

New Content

Updated Content

Changes and testing (Play with your site, change layouts, change ad placements, see what works for you 

By keeping your website up to date and informative you can ensure yourself a steady, free, traffic growth for your website.  As part of your Improvement strategy you should keep focused on the same keywords, topic and niche.  All other work on your website would either fall under growth or expansion, and should be done through those processes.

By following these three easy processes you should see a marked improvement in your websites traffic and income without spending a penny.  This amazing free way to increase traffic to your website just requires a little discipline and hard work.