ClearView Writing

When you first start out with Google Adsense you consider a lot of things. One aspect often overlooked by publishers however is whether they should be creating sites which aim to attract lots of low value clicks or just a few high value clicks.

Of course plenty of people do this without realising they are even doing it. Some people hear about the high profit clicks in certain areas of property investment websites, others see the huge visitor counts held by celebrity sites. Both of these of course being highly profitable subjects in the right hands.

I am often asked when working on SEO projects which are is the best to target. Some website owners are concerned that by focusing their website completely on an in-depth niche they are missing out on the more generic clicks. The truth of the matter is, that yes they are, but by removing the specific goal of their site they will no doubt end up receiving much lower value clicks.

The worst thing they can do at this point is start the site focusing on a specific niche and trying to expand into lower click areas. If the site becomes a grey area on specific keywords they may find click value dropping without receiving the increased traffic growth associated with a site that focuses on a pure broad spectrum subject site.

If a webmaster wants to cover all the bases however there is a perfectly feasible way of doing so. Creating a broad spectrum website to cover a subject and then creating sub-sites that each contain information on a specific niche is a great way to capture both low and high value traffic. On top of that it also filters a portion of the low value traffic onto your high value sites.

This funnelling system of a low click value ‘net’ site to capture low click value visitors and send them onto your high click value sites is an absolutely fantastic way of bringing some extra traffic, and profit, onto your high click value website.

The funnelling system is a very important part of any web business, it is a very basic premise of turning a single cent of profit into a dollar of profit from the very same visitor.

This does of course sound very easy while actually being a real pain in the derrière,  it is however all perfectly possible and it does lead to some fantastic financial gains for a publisher such as yourself. The important thing about this is to keep definition between websites. Keep the high profit ones focused, keep the broad spectrum vague but widespread and try to cover every niche under the broad spectrum on separate specific niche sites to ensure you drain as much traffic as possible from the low value subjects to the high value niches.

The entire concept of turning a low value visitor into a high value visitor seems like a basic, simple and plain obvious idea, but the truth of the matter is that it is regularly overlooked, infact 93% of publishers do not actively follow a business plan that covers these methods, a staggering amount!.

Once people get to this stage however there is one more important question that’s left.

If I am filtering traffic from Low Value to High Value should I Also place links on my high value sites to the low value sites?

The reason people ask this is that people may find themselves on a high value site but not find what they are looking for and leave, whereas if they saw a link to the low value they may re-enter the process and find the high value site they were looking for, or at least chuck a low value click your way.

My usual answer to this is ‘No’

Quite simply linking possible high value traffic to low value traffic will lose you money. Instead link your high value site to other, closely related high value sites to move traffic within your high value web ring and ensure the highest possible value per click from your customers. Limit this to four or five to avoid Google penalties for reciprocal links.

By doing this you will not only optimize Google Adsense profits, but also the profits from any other money making program being run on your website.