ClearView Writing

All too often now you see sites for sale, services for offer and content available for the Gardening Niche, the Golf Niche or the Technology Niche. Time and time again you see these niches advertised as something spectacular, intrinsic and competition free.

Unfortunately however these are not infact niches, categories, yes, areas, yes, subjects definitely. They are not however niches.

There is a lot of truth in the fact that niches are incredibly profitable when they are low competition, but a true niche is not as generic as ‘Technology’.

A niche is a specific area of a subject, so for technology it might be Sony MP3 Players, Spy Gadgets, Business Printers or maybe even Erotic hardware. Whatever you do however do not accept anything that says it is in the ‘Technology niche’

The true way to become profitable through a niche is to find an area of a subject that has been left relatively untapped. Your site should concentrate on this niche subject and contain a little information on other areas around the niche to help draw in the search engines.

So for instance if Sony MP3 Players was untapped (Which unfortunately it isn’t) you would have

Main Content Sony MP3 players

Sub Content Sony MP3 Player accessories

Extra Content (Diverse) Other brand MP3 Players and accessories

From here you can branch out your Niches by choosing related subjects, building sites on them and linking them together. These Niche Clouds allow you to cover a wide area, with easier reporting and greater flexibility on improving the most profitable areas.

Creating a niche cloud such as this also gives you greater flexibility on sending customers to sites where products are worth the most.

Say for instance iPods pay greater commission than Sony MP3 Players. You can change your review of some Sony products to hint that certain apple products are better, a quick link through to the relevant page and you have increased income from your prospective buyer.

All this is impossible when you are covering an entire subject, flexibility is removed and your site content quickly goes stale as you try to keep a site going that covers everything on your subject.