ClearView Writing

The great thing about writing is that variation helps you.  If you are doing the same work over and over again every day then you are doing something wrong!  But there are all kinds of variations that you can use in your writing, be it dialect, vocabulary or length.

Today I am going to have a quick run through of how sentence length is an integral vector to consider when writing text.  Sentence length may not seem like a big deal, but depending on topic it can help hold your readers attention, change the pace at which they read and even imperceptible alter their emotion.

This may all sound quite amazing but it is infact very simple.

Short sentences are good for sales spiel, they are fast, eye grabbing, and keep moving to avoid the user getting bored.  Long sentences would bore someone reading a sales text.  People looking to buy don’t want technical explanations, they want to know how it will benefit them.

If you remember this your sales text will always seem a little bit more snappy, a little bit more honest and it will give your buyers exactly teh feeling they want, quite simply confirmation on what they already wanted to believe was true.

The great thing about short sentences is that they make teh reader feel a bit more content and a little bit happier. Any sales text you write should focus on shorter sentences to promote their effect.

Longer sentences on the other hand tend to work in the opposite way, but they still work. They make the reader engage their brain, make them feel just a little smarter, and if the person is interested in the subject help bring them into your ideas.  Longer sentences can hold a much greater depth of information and the intellectual type thrive on this.

The truth of the matter is that there are people out there looking to ‘Buy’ something and people out there looking to ‘do’ something.  Those looking to buy will prefer the shorter sentences, less imaginative wording and influential imagery.  Those who are looking to do something will be looking for information, not just happy covering text. These people will want to know how they can improve, how they can do things themselves and how they can progress.

Just remember that the smart people will not buy when they can do, just as the consumers would rather buy than do, focus for the area which will buy rather than chasing those who will brush you off with a wave!